5 White Lotus-Inspired Marketing Ideas for Social Media

All Images Courtesy of The White Lotus/HBO Max

The allure of *The White Lotus*—with its opulent settings, scandalous storylines, and dark humor—makes it the perfect inspiration for a viral social media campaign. Whether you’re promoting a themed event, a travel brand, or just looking to capitalize on the show’s aesthetic, these five marketing ideas will captivate your audience. 

1. “Which White Lotus Character Are You?” Quiz

Create an interactive Instagram or TikTok filter, a simple quiz, or a carousel post asking followers which *White Lotus* character they align with. Encourage engagement with personality-based questions (Are you a chaotic Tanya or a scheming Portia?) and have followers share their results. 

2. White Lotus Getaway Giveaway

Host a contest with a luxury travel theme. Offer a spa day, a resort-style brunch, or a stay at a high-end hotel as a prize. Require participants to follow, like, and tag friends for a chance to win, using a themed hashtag like #WhiteLotusEscape. Bonus: Use moody, cinematic imagery to evoke the show’s aesthetic. 

3. “Rich People Problems” Meme Series

The show thrives on satire, so lean into it with a meme series poking fun at luxury travel, first-world problems, or outrageous resort experiences. Use popular *White Lotus* quotes or overlay humorous captions on luxe vacation images to boost engagement and shares. 

4. Behind-the-Scenes Luxury Aesthetic Content

If you’re hosting a White Lotus-inspired event or promoting a travel experience, create stunning behind-the-scenes content. Use cinematic Reels or TikToks showcasing glamorous decor, decadent food, and perfectly styled guests, all set to the show’s haunting theme song. 

5. “Who’s Getting Killed Off?” Engagement Post

For maximum intrigue, create a playful mystery campaign. Ask followers to comment their guess on which character (or guest) at your event “wouldn’t make it to the season finale.” This could be a fun way to hype up your party or brand, tying into the show’s signature suspense. 

With these ideas, your social media marketing can tap into White Lotus fever, capturing the aesthetic, humor, and luxury of the hit series. Which one will you try first? 

— Would you like any of these expanded into a campaign strategy?