How do I measure the effectiveness of my digital advertising campaigns?

You can measure the effectiveness of your digital advertising campaigns using various metrics and key performance indicators (KPIs) such as:

– Click-through rate (CTR)

– Conversion rate

– Cost per click (CPC)

– Cost per acquisition (CPA)

– Return on ad spend (ROAS)

– Impressions

– Reach

– Engagement

Use analytics tools provided by advertising platforms or third-party tools to track these metrics and evaluate the performance of your campaigns.