What are keywords and how do I choose them for my website?

Keywords are words or phrases that users type into search engines to find relevant information. To choose keywords for your website, conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Look for keywords with high search volume, relevance to your business, and moderate to low competition. Consider long-tail keywords (phrases with three or more words) for more targeted traffic.