Leveraging Key Dates in June: A Short Guide for Marketers
June is a month brimming with opportunities for marketers and companies to connect with their audience through strategically planned campaigns around key dates. By using these significant occasions and holidays, you can enhance your brand’s visibility and drum up some business. Here’s a short guide on how to make the most of June’s key dates.
Father’s Day
One of the most obvious examples is probably Father’s Day as it is quite the well-known June holiday for US residents. Celebrated on the third Sunday of June, it is a prime opportunity to create targeted advertisements and marketing campaigns. For example, if you focus in retail, curate a collection of popular Father’s Day gifts or offer a special discount for all fathers. Restaurants can also do a similar discount advertising scheme, whether it is 10% off, free meal, or a free drink. For all other brands, consider using personal or user-generated content and stories to create heartfelt messages about fathers to show an intimate and “real” side of your company. Connect with your audience!
World Environment Day
June 5th is World Environment Day. Now more than ever we need to take charge of our environmental responsibility and take care of our Earth as best we can. So, this holiday can provide a platform for brands to showcase their commitment to sustain lite and helping the environment however they best are able to do so. You can highlight your own green initiatives, donations, and other activities that allude to fostering your business’s care of the green earth. Use this time to encourage your audience to use sustainable products (especially if that’s your whole brand!). Additionally, a campaign idea is to use that day to take a percentage of your sales for the month of June and make a donation to whatever environmental organization you wish. Sharing your story and encouraging your audience to be environmentally conscious can build trust and inspire change.
Juneteenth
Juneteenth, commemorating the end of slavery in the United Staes, is a day to not miss. It is a day to stand with all people of our country, show support, and express your brand’s willingness to educate its audience and beyond. Take Juneteenth as a way to start a campaign to educate your audience on the history of JUneteeth, support Black-owned businesses, and launch other campagains relating to your commitment to social justice and equality. Thoughtful and respectful acknowledgment of this day can build deeper connections with your audience and demonstrate your brand’s commitment to diversity and inclusion. This is not the time to use a ploy to get more sales or profit, it is a time to lift up black-owned businesses and show support in ending racism.
With these three marketing ideas, you are sure to have a lovely month of June while going beyond normal marketing techniques. With respect, research and genuineness, you can use particular holidays to build a brand you are proud of for ages.