Must-Haves: A Marketing Tactic for Summer

If you work in retail and sell clothes or other goods, this is the marketing trend to utilize in July. Now that we are in the height of summer, it is pretty much unbearably hot and people only want three things: to be at a pool/beach, to stay cool, and to feel like they are truly in their summer eras. That is totally a universal feeling. The best way to attract new and repeat customers this summer is to enlist the “must-have” marketing tactic. This can be used in various seasons, but summer is where it's at! People will buy anything they think will allude to them having the best summer ever, whether for aesthetics or practicality.

So, let’s say your company sells a summer specific line of clothing. Swimsuits, cover ups, shorts, shoes… you name it. Your content and social media marketers can take note and make one heck of a campaign with a list of your must-have products. You can use this via different formats such as Instagram, an article or blog post, a video, and even just on your website.

When you do this as an article, it can really put a high-end, editorial, fashion magazine touch on product recommendations. It is so giving Vogue! An important part to remember too is that you need to sell your product. Do not just give a little list for people to buy from, you need to make them feel like your products are necessities for summer.

Use explosive descriptions and good quality photography to emphasize various elements on the products and to showcase them in the best light possible. It is critical to have aesthetics down to a tee no matter what, and you are sure to get some new customers. If you use this tactic through social media, newsletters, or video, use the same basis. Make them believe that they simply must have something.

This is the perfect way to channel summer energy with guaranteed business boost.