Back to School: Marketing the School Season

It feels as if summer just began, but does it not always feel that way? Before you know it it's time for school to start again. Though some parents might be saying their grace for school to begin, for some, the idea of summer ending can be a little sad.

We have a few marketing ideas for you and your business to kick off the back-to-school season and ensure marketing success.

Gear Up Your Social Media Game

As you are surely aware by now, most companies find success through a cohesive, engaging, and well-maintained social media platform. Places like Instagram, Facebook, Linkedin, and even Pinterest can make or break your business, giving you the most incredible way of reaching a plethora of people.

Create vibrant, eye-catching posts that highlight your back-to-school deals. Even if your business does not have a primary purpose of dealing with those in school, just using the slogan “back-to-school” combined with a nice discount or special offering can create a lot of buzz for your business. Are you a spa? Use it to give discounts on facials or massages! You can even run a contest or giveaway allowing people to share your deal and create an even bigger reach.

Host In-Store Events

If you have a brick and mortar for your business, hosting a back-to-school-specific event can draw in crowds, and it can set you apart from the competition. Though we can do so much online these days, nothing beats a good old fashioned in-person event to create community and memorable experiences for visitors.

Offer Exclusive Student Discounts

Everyone loves a good deal, especially during back-to-school shopping. Offer a special discount to students and teachers. You can even bundle related items to create exclusive packs for school shoppers, and this is a sure way to draw in those budget-conscious shoppers!

In conclusion, the back-to-school season is a prime time to implement creative and strategic marketing techniques. By leveraging social media, offering exclusive deals, and hosting events, you can make the most of this busy shopping period and drive substantial growth for your business.