Adding Movement to Your Website

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An article published in 2004 by Physics focused on whether or not the hand was quicker than the eye. It began by discussing the fact that when reaching for a moving object, most people overshoot the object by a little. It went on to say that this is the brain’s strategy for efficiently catching an erratically moving object. Basically, there is a lag time between perception and action.

They used the example of someone trying to catch a rabbit; the person’s hand position that is trying to catch the rabbit is being guided by information that is already 200 milliseconds old. You may be asking what in the world does catching a rabbit have to do with my business’s online marketing. Actually, a lot. Think of the rabbit as your customers. You are trying to reach them and capture their attention. Adding video to your site can help you do just that. The same article stated a study was completed with eight males in their twenties to follow a specific-sized dot that cycled left to right on a computer monitor at a frequency ranging from .1 to 2.0 cycles per second. The subjects had to keep the dot inside the 6-millimeter-diameter white circle controlled by a mouse. The study results showed that on average, if the frequency was higher than .5 hertz, the participants were able to lead the dot. Video on your site can have the same result. Have you ever visited a website and the video was simply moving too fast or at the other end of the spectrum—too slow?

Both can have a negative impact on your customer’s brain stimulus and give them a subconscious bad image of your company.  It is important to make sure your video is the right speed that will give you the desired result—keeping your customers on your site thus leading to more sales. We as humans are easily distracted and anything that moves on a stationary object is going to grab our attention.

It is just like when my cat zeroes in on the bird outside the window, she sees nothing else. You want your website to stand out and be the only thing your customers want to see and something that stays at the forefront of their mind. Video background can do just that. Video makes your website look modern and creates a sense of unmatched artistry.

If you haven’t added video to your site yet, it’s time. It is important to work with a reputable company that understands the proper speed and placement of videos on your site. Call Cyberspyder today to set up a consultation to help you modernize your website. Next month, we will dig a little deeper into videos and talk about all the amazing things you can do with them from cool backgrounds to information to support topics.