By now, you have probably heard about Google AdWords. You probably think to yourself, “I need to check on that.” That is pretty much the extent of your Google AdWords campaign, because you get busy running your business and wearing all the hats that are required of you to make your business successful. Marketing often is put on the back burner for business owners, especially marketing plans that include things we do not fully understand how they work.
You may be focused on the content of your website and rightfully so, but your background is a core feature that determines how visually interesting your website is. A good video background creates a vibe, sets the tone and/or induces an emotional reaction. A background also holds the theme of a website.
{loadposition introvideo}
An article published in 2004 by Physics focused on whether or not the hand was quicker than the eye. It began by discussing the fact that when reaching for a moving object, most people overshoot the object by a little.
In order to create a dynamite email campaign, the idea that Facebook and email are two separate marketing strategies must be eliminated. In fact, Facebook + email will yield the dynamite email campaign results you desire.
Maybe you have heard businesses refer to the acronym “CRM”. Maybe you even know what it means, but do you really know what it means to have Client Relationship Management software? Let’s break it down:
Managing client relationships is the first step in any business and has been since the first business was opened. Although, today’s business world offers more opportunities to connect with customers near and far, it is often overlooked more than ever before. It’s easy to become disassociated with our customers when we don’t meet them face-to-face, which is why utilizing a good CRM software is vital to your businesses success.
Do you need more foot traffic? If so, a local search strategy is for you. Simply advertising through the traditional medium is no longer the smartest or best strategy. Today you need a good mix of local advertising, an online presence that functions both globally and locally. When is the last time you used a phone book…yeah, I don’t know either.
This is an interesting topic for me as I’ve been doing charity work for as long as I can remember and getting free media coverage is the name of the game. Nonprofits typically have little to no money, hence the reason for fundraising and we surely don’t have money in the budget for media coverage. I do not claim to be an expert in this field, but I do have a few pointers on the best ways to get media coverage. I should preface this by telling you that my daughter happens to be a news producer for one of the local news stations, but that is not how I learned the ins and outs of getting the best media coverage. Although, she might be interested in covering one of my events or businesses, she still has to present it to her bosses as well as the news talent to see if it is something newsworthy for them. Speaking of newsworthy….that is the key to getting media coverage. Now that we’ve established the key to success, what are the steps that will help get you there? Let’s take a closer look.
This time of year and gratitude seem to go hand-in-hand. As business people we reflect on the past year’s sales and all our clients throughout the year. It’s important to let them know how much you appreciate them by a simple “thank-you.” I watched a TED talk video by Dr. Laura Trice a while back about the power of praise, admiration and saying thank-you. She had two main points regarding this topic (https://www.ted.com/talks/laura_trice_suggests_we_all_say_thank_you/up-next).
Her first point was that most of us really do want to hear someone thank us. Not that we need a flashing billboard in our honor, but being appreciate is one of those things that motivates us and a little can go a long way. Secondly, she says we need to make it clear when we want to be appreciated. You know as well as I do that our customers use their “voice” in this area by not doing business with us anymore. How many times have you left a situation because you felt underappreciated?
Many businesses assume that just because they’re not in the retail business that they don’t need to plan for the holidays. The fact of the matter is that it’s possible for all businesses to take full advantage of the holidays. While you may not see the dramatic spike in sales as the traditional retailer, you can capitalize on the most wonderful time of year. For example, my family is in the new residential construction business and people aren’t exactly sleeping in tents outside our office on Black Friday. Actually, I would be willing to bet that building a new home is probably at the very bottom of their list when they’re checking the Target ads.
