Successful Marketing is a Mindset, Not a Formula
I am sure you have all heard the term “bean counter” or the phrase “it looked good on paper”. They aren’t just funny comparisons; both have a lot of meaning and truth. Don’t get me wrong, I’m a numbers person at heart. Heck, I even have an Accounting degree, so I guess, technically, I’m a bean counter. I love a good Excel spreadsheet because they can tell a great story about a business and how they are doing. Speaking of a spreadsheet, successful marketing is more than just a formula and analytical analysis. Yes, you need all of these tools to know how successful a campaign is, but it’s easy to get wrapped up in the numbers and forget that they actually represent a real human being. This is an especially easy mindset to fall into when you don’t have a brick and mortar store and sell almost exclusively online.
