Your website is looking its best yet and your social media is spot on. Now what? All your digital marketing efforts have been successful, but unless you get the word out, they will be useless. Although marketing has certainly evolved throughout the years, good PR still reigns as one of the best ways to build […]
Content marketing – Noun – “A type of marketing that involves the creation and sharing of online marketing (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” ~ Source: Oxford LanguagesYou’ve probably heard this term used multiple times […]
Social media can be a great resource for attracting new customers and generating leads. It has the potential to be one of the best platforms to gain new customers. However, it can leave you frustrated and wondering if your hard work is really paying off.
Many people believe emails are an antiquated form of communication. I suppose when compared to instantaneous communication via texting, social media, and messaging apps one could make that argument. However, emailing is not dead, particularly if you are conducting business.
This month’s blog marks the end of a six-part series focusing on specific marketing trends throughout 2022 and beyond.
April brings us to the fifth 2022 marketing trend.
March brings us to our fourth marketing trend for this year, cause marketing.
February brings us the third marketing trend of 2022. This third trend may seem a bit unconventional for a marketing company — when marketing companies take ownership in products or services they help sell. A vested interest gives additional motivation to sell that product or service.
Continuing with the six-part series covering 2022 marketing trends, this month is all about content alignment. Content alignment means offering credible, authoritative content via your website and social media platforms. Meaningful content will do a few things for your business such as improving your website’s search rankings and establishing you as an expert in your field. One of the best and most effective ways to do this is by adding a regular blog to your marketing plan. Many people have the misconception that blogs take too much time and money without considering how much this small effort is worth as it increases leads and customer engagement.
Last month I covered six marketing trends expected to emerge in 2022. To refresh your memory, they were hybrid events, content alignment, marketing companies investing in products they sell, companies that give back to the community, influencer marketing, and the move away from third-party cookies. Each month I’ll take a deep dive into each of these topics to help you incorporate them into your marketing plan no matter how big or small your company is.