What Is IGTV?
Video is where it’s been for a while, but it seems as if the pandemic and quarantining pretty much the entire world really just made it take off like a rocket. There are many social media platforms to utilize video like Facebook Live, YouTube and Instagram’s IGTV. Video is one of the most useful and effective content formats used in social media marketing. Prior to the COVID pandemic, shorter videos were most popular as they grabbed the user’s attention and gave them the information they needed quickly and efficiently, however, COVID has pushed longer videos ahead as many people suddenly had a lot of extra time on their hands. The longer form videos are IGTV’s specialty and can help bring your business to the next level.