Is Your FAQ Used to Its Fullest Potential?
You’ve got your website and social media platforms looking great and content is consistently being posted on your accounts, but did you overlook one area that could make a big impact on your readers? What does your FAQ section say about you? The Frequently Asked Questions section can be one of the most lackluster elements of a business’s website or marketing efforts. Rather than an afterthought, the FAQ should be viewed as an opportunity to make a direct connection between you and the customer. The majority of consumers, especially Gen Zers, typically gather information about a product or service from the company’s website and/or social media platforms rather than making a phone call to find out information. Although I am much older than a Gen Zer, I would say that calling a business is usually a last resort for me. I am much happier if I can research and make decisions with information from a company’s website or social media page. I very often use the FAQ section and if a business has a good one, it puts them a step ahead of the competition.