Did your mom ever say to you, “Don’t judge a book by its cover”? Mom we love you, but unfortunately, we can’t help not to judge a book by its cover when we’re talking about websites. I’m certainly not insinuating that a company is not a great company that doesn’t have a good website, but to potential customers it does establish a preconceived notion before ever speaking to the business. How many times have you not done business with a company because their website left a lot to be desired? For me, it’s too many to count. The simple reason is that the website didn’t give me the information I needed when I wanted it and someone else’s did. As a matter of fact, just this week I was looking for caterers for an event I’m hosting out of state. I found several via Google and looked over all of them. After speaking to all of the caterers, I found that I had a bit of a bias toward the one that had the better website and that’s who I ultimately ended up choosing.