CONTENT MARKETING: YOU CAN’T DEVELOP A SUCCESSFUL MARKETING PLAN WITHOUT IT

Content marketing –

            Noun – “A type of marketing that involves the creation and sharing of online marketing (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”  ~ Source: Oxford Languages

You’ve probably heard this term used multiple times but wondered how you can successfully apply it to your business. The truth is you can’t afford not to utilize content marketing. The Content Marketing Institute lists four key reasons to apply content marketing to your marketing plan.

1. Increased sales
2. Cost savings
3. Better customers who have more loyalty
4. Content as a profit center

Quality content impacts all forms of marketing from social media to old-fashioned PR campaigns. Content marketing delivers the information your audience cares about resulting in more traffic to your social media pages and website and ultimately more sales. Many people think that you need to be a great writer to develop meaningful content, but it really isn’t necessary to successful content marketing. The key step is fully understanding your target audience and what they want. Do your research and work from your expertise. Today’s consumers are smart, they will see right through you if they don’t feel it is authentic, meaningful content.

While content marketing may be newer, identifying your primary target audience isn’t. The means of gathering information is more advanced but the rules are the same as they have been for decades. Stick to the basics you learned in Marketing 101.

1. Demographic Segmentation: Who are your customers? How old are they? Do they have families? Occupation? Household income?
2. Geographic Segmentation: Identify where your customers live, work, and play. If you are a brick and mortar, you will want your storefront located in closest proximity. If you sell online, think about social networks your customers gather. For example, if you cater to an older audience, most likely they will use Facebook and younger customers tend to use TikTok
3. Psychographic Segmentation: What emotionally drives your customers to buy things?
4. Behavioral Segmentation: Shopping habits, i.e., predominantly on-line shopping or do they prefer to go into a storefront? Hours of operation? Is convenience important?

Cyberspyder Marketing Services can help you develop a solid content marketing plan from helping you work through each of the marketing segments to the content itself. Call, 479.782.0005, or email today to set yourself apart from your competitors.