Can Your Small Business Afford To Ignore Google+?
June 9, 2015
If you want your company to effectively compete in the digital age, you have to abide by what google’s search algorithms proclaims. For better or worse, this means incorporating Google+ into your company’s social media strategy. Until recently, many small businesses tended to stay away from Google+ in favor of social media networks with a more “active” community. This all changed when Google began to factor Google+ activity into its local search results.
This updated search algorithm offers many ways to leverage your Google+ business profile.
A properly configured profile will lead to a higher local search ranking. It will also provide customers a place to leave reviews and open a new communication channel
Top Factors That Effect Local Search Rankings
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1+’s on Business’ Google+ profile
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1+’s on URL
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Number of reviews left on Google+
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Number of citations
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Ratings score on Google+
In pratical terms this means that one Google+1 is worth a dozen Facebook likes, when it comes to local serach.
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