Google Analytics is one of the most insightful ways to see how people are using your site, but it is perhaps one of the most underused. This powerful tool not only allows you to gain important information about how your customers are viewing your website, how long they are staying on pages, how they are getting there, but it is incredibly useful for identifying problems that your users are encountering while they are using your site. Not identifying and correcting these problems leads to lost revenues. Some very important problems that Google Analytics can help you identify are site speed, sudden traffic drops and look for 404-page sessions. Let us take a quick look at them in detail:
You have worked hard for your business’s reputation, but lo and behold, you received a bad online review. It happens. In fact, it happens to the best of businesses. You will never make everyone happy no matter what you do. My grandma used to say, “If you gave some people a bag full of money, they would complain about the bag it came in.” It is hard to accept as a business owner that we couldn’t make a customer happy, but sometimes it just isn’t going to happen. Have you ever had the general rule of thumb that if a customer is happy with your business they will tell one to three people, but if they are not they will tell 10? These days that 10 turns into 10,000 in about one minute flat. Reviews are a powerful tool for consumers. I use them often to determine if I am going to purchase a product, stay at a certain hotel or do business in general with a company. I also read more than one, and I try to weigh the negative and the positive reviews to see if the one or two negatives are those people that wouldn’t be happy anyway. Unfortunately, many consumers see a bad review and take it at face value. In addition, reviews are a part of Google’s search algorithm and it pulls not just Google reviews, but also Facebook, Yelp, and others. Therefore, depending on how many reviews you have, one bad review could cause your ratings to plummet. That is why it is imperative to continually ask good customers to review you online. Think of it like this, you have four great reviews and get one bad, the one bad equals 20% of your reviews. Now, if you have 99 great reviews and get one bad review that is only equal to 1%.
‘Tis the season to get started on your 2018 holiday marketing. We have just begun the last quarter of the year and you want to be sure to end it on a very merry note when it comes to marketing your business. The holiday season allows you to connect with your customers in a completely different way—it is all about being cheery and bright. No matter what kind of business you are in, you can use the holiday season to your benefit. Here are a few easy ways to get you in the spirit of holiday marketing:
By now, you have probably heard about Google AdWords. You probably think to yourself, “I need to check on that.” That is pretty much the extent of your Google AdWords campaign, because you get busy running your business and wearing all the hats that are required of you to make your business successful. Marketing often is put on the back burner for business owners, especially marketing plans that include things we do not fully understand how they work.
You may be focused on the content of your website and rightfully so, but your background is a core feature that determines how visually interesting your website is. A good video background creates a vibe, sets the tone and/or induces an emotional reaction. A background also holds the theme of a website.
An article published in 2004 by Physics focused on whether or not the hand was quicker than the eye. It began by discussing the fact that when reaching for a moving object, most people overshoot the object by a little.
There’s no question that the prevalence of voice search through devices such as the Google Home and the Alexa. Sources predict that by 2020, 50% of searches will be voice searches and about 30% of searches will be screen-less. How do you get your business to show up in those search results? These are some general guidelines for optimizing your results in voice searches.
In order to create a dynamite email campaign, the idea that Facebook and email are two separate marketing strategies must be eliminated. In fact, Facebook + email will yield the dynamite email campaign results you desire.
Chatbots. You may have heard of them before, but have you heard what they can do for your business? Chatbots integrate Facebook Messenger with your website and your Facebook ads to help you communicate with your customers faster and easier. We can set up your chatbot to automatically answer questions, engage your customer base on a social media platform, and get your business new leads without you having to do anything more on your part. But why else should you try messenger marketing through Facebook?
