March Madness Marketing for the Win
Everyone knows what March Madness is even if you do not actually know that much about basketball. I live pretty close to where the OKC Thunder play so I occasionally will find myself at a basketball game, but I really do not know much about the sport. However, what I do know is that for your marketing this month, March Madness would be crazy not to tap into!
No matter if your business is related to sports or not, there is a high chance that your audience is familiar with basketball at a minimum with most being pretty big fans. After all, March Madness is one of the biggest moments in NCAA Men’s Division 1 College Basketball for the season.
How can you utilize March madness for your business?
You can do a sort of “giveaway” or prize incentive by setting up a bracket for all participants and whoever’s team ends up winning they get a free product, discount, or something else that hits your business the best. Speaking of which, I need to set up my own bracket so I can get in on the fun.
Additionally, especially with front-facing teams, you can involve your employees by taking different days to dress up in support and cheer on different teams. This is a great way to get some more Instagram and other social media content while also showcasing how great your team morale is!
Additionally, you can do a month long March Madness discount code or promotion on particular products to keep the fun going on all month long. Think about utilizing hashtags such as #marchmadness and #collegebasketball to keep your feed relevant as well.
Using big events and nationally recognized happenings is a great way to improve engagement and maintain relevance for your business. Take advantage of it!