Creating Ads That Stand Out

A few years ago Forbes published an article about how to find brand success in the digital world. This article was written in 2017; let’s fast-forward to 2021 and the mass amount of ads have increased significantly. My search for the actual number of ads the average person sees every day came up with a variety of answers but nothing that could be quoted as factual. All sources researched most commonly stated the average person encounters between 6,000 and 10,000 ads every single day. While that may seem excessive, it probably isn’t if you think about television, social media ads, search engine ads, and the list can go on for days. The Forbes article challenged its readers to count the number of brands they encountered a day by counting how many brands the reader interacted with as soon as they got up in the morning and started their routine. They named a plethora of products from the Apple phone to the Colgate toothpaste used and that’s even before the day gets started. For whatever reason, those products stuck out to the consumers, and the marketing behind it did its job.

How do you get your ads to stand out among the thousands seen daily? How do you create an ad effective enough to break through all the noise?

• Before you can begin an ad campaign, determine what you are trying to accomplish. Are you trying to create brand awareness? Are you trying to create buzz about an event?
• Clearly articulate your brand’s value to your target audience. People don’t want to have to work hard to figure out what you’re trying to tell them.
• Create an ad that resonates with consumers. Do you sell a product or service that will help them in some way? Capitalize on that.

CyberSpyder Marketing Services helps clients to create stronger and smarter ads. There are many other factors that go into creating effective ads such as which ones are most effective based upon the types of devices your consumers use. Schedule a consultation, 479.782.0005, with a professional marketing expert to help you create an ad that will stand out.