How can I measure the success of my email marketing efforts?
May 13, 2024
You can measure the success of your email marketing efforts by tracking key performance indicators (KPIs) such as:
– Open rate: The percentage of recipients who open your email out of the total number of emails delivered.
– Click-through rate (CTR): The percentage of recipients who click on links or CTAs in your email out of the total number of emails delivered.
– Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for an event, out of the total number of emails delivered.
– Unsubscribe rate: The percentage of recipients who unsubscribe from your email list after receiving your email.
– Delivery rate: The percentage of emails
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