New Year and New Beginnings for Marketing

This January, lean into fresh starts with your marketing efforts. This does not mean getting rid of your brand identity and building anew. It also doesn’t necessarily mean taking your marketing in a different direction. Really, we are just trying to target the consumer with this one.

Let's talk about how to give a little boost to your January business analytics.

So, how to market a fresh start? Sure gyms and health foods stores have the obvious answer to this question. They can market memberships, store cards, and everything in between to get people into their businesses. Yet, even if your business is not in one of these categories, you can market the same idea.

Let’s say you are a clothing store. You can run a donation drive for all people looking to clean out their closets. For those who donate, you can give them a special coupon or discount for participating in the clothing drive. People get a fresh start in their closets, do something good for the world, and get a good deal.