Spring Marketing Tips

Floral for spring? How original…

Sorry, I did have to quote The Devil Wears Prada. It just has to be done when talking about trends for spring.

Here are 5 marketing ideas for March to add some pep in your business’s soon to be springy step.

1. Spring Into Action: Seasonal Promotions

• Idea: March marks the beginning of spring, so launch a “Spring Into Action” campaign, offering seasonal discounts or sales on products/services that are relevant for the upcoming warmer months.
• Example: A clothing store could promote spring wardrobe essentials or a fitness center could offer discounts on memberships to encourage people to “spring into fitness.”

2. St. Patrick’s Day Specials

• Idea: St. Patrick’s Day (March 17) is a fun occasion to create themed promotions or events.
• Example: Restaurants and bars can offer special green-themed cocktails or dishes, or retail stores can sell St. Patrick’s Day-themed merchandise (like green accessories, shirts, etc.).
• Bonus: Run a “Luck of the Irish” giveaway or contest on social media, where customers can win prizes by tagging friends or sharing their own St. Patrick’s Day photos.

3. Women’s History Month

• Idea: March is Women’s History Month, which can be a great time for businesses to celebrate female empowerment and highlight women-led products or services.
• Example: Feature women-owned products in your store, collaborate with a female influencer or thought leader for a special campaign, or share stories about women who have influenced your industry on social media.

4. March Madness Sales (for Sports-Related Businesses)

• Idea: The NCAA basketball tournament takes place in March, and businesses can leverage the “March Madness” excitement.
• Example: A sports bar or restaurant could host viewing parties with food and drink specials during games. Alternatively, a sports equipment shop could run a “March Madness Sale,” offering discounts on basketball gear, jerseys, or accessories

5. Social Media Engagement: Share Your Favorite Spring Activities

Example: Run a photo contest or challenge where customers post pictures of their favorite spring activities using a branded hashtag. Reward the best submissions with prizes or discounts.

Idea: Encourage your followers to share how they’re enjoying the start of spring with a social media campaign that invites user-generated content.