One of the simplest marketing techniques to draw in business for your brand is blogging. This is a tried and true method that has worked since the explosive start of the Internet. You may feel like blogging might not be relevant for your brand, but here at CyberSpyder, we can tell you that blogging works […]
Finding your niche is one of the most important things to do to create a successful business. Whether you’re an artist, designer, restaurant owner, and anything else in between, you need a niche to set yourself apart. Let’s say you make t-shirts. Well, a lot of people make t-shirts, so what makes you different? Maybe […]
You’ve read all the marketing suggestions about establishing yourself as an expert in your field, but how do you do it? For most of us, we’re hesitate to call ourselves an “expert” because we think others may perceive us as arrogant. However, the truth is, if you’re good at what you do, you are an […]
This is an interesting topic for me as I’ve been doing charity work for as long as I can remember and getting free media coverage is the name of the game. Nonprofits typically have little to no money, hence the reason for fundraising and we surely don’t have money in the budget for media coverage. I do not claim to be an expert in this field, but I do have a few pointers on the best ways to get media coverage. I should preface this by telling you that my daughter happens to be a news producer for one of the local news stations, but that is not how I learned the ins and outs of getting the best media coverage. Although, she might be interested in covering one of my events or businesses, she still has to present it to her bosses as well as the news talent to see if it is something newsworthy for them. Speaking of newsworthy….that is the key to getting media coverage. Now that we’ve established the key to success, what are the steps that will help get you there? Let’s take a closer look.
Want to boost the impact your Facebook page has? Add some custom tabs!
What is a custom tab? tabs are icons that link to additional pages on Facebook. You can use them to display text, photos, images, links, forms, or redirect to a URL.
While not every office can throw away their server and still function smoothly, it is true that many small and medium-sized offices no longer need the extra expense of a server. Cloud computing has advanced to a level that many offices work even better in the cloud environment.
There are three main ways to promote your website on the Internet: Social Media, Pay-per-click, and off-page SEO. Each of these methods has it’s own strengths and weaknesses. Understanding how they work will help you put together an Internet marketing plan that will work for your business without straining your budget or your time. Read on for some pros and cons of each.
January is a great time to go over your website and social media channels. The Internet is an ever-changing medium and every business’s Internet presence should reflect that.
Are you looking for ways to market your business locally? Local traffic is the bread and butter of most businesses. Many shoppers use mobile devices when they are out shopping to check prices and look up nearby locations. Here are some FREE ways to get a higher impact in the local market.
LinkedIn has been around for a while, but they have recently upped their game. Now, companies can add header images and other improvements.