What is email marketing and how does it work?

Email marketing is the use of email to promote your products and/or services. This is usually done by creating a relationship with potential or existing customers, not just by sending them ads, but by giving them information about your business that makes them feel like they are a part of it. This can include what is going on at your place of business, sending a personalized happy birthday email with a special promotion, holiday greetings, new products offered, if your business is moving to a new location, etc. Email marketing is a very inexpensive way to reach your target audience and used properly it is a very effective marketing tool.