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This January, lean into fresh starts with your marketing efforts. This does not mean getting rid of your brand identity and building anew. It also doesn’t necessarily mean taking your marketing in a different direction. Really, we are just trying to target the consumer with this one. Let’s talk about how to give a little…

For marketing teams, December can be a time for some great marketing tactics that are festive and filled with holiday cheer. As you might know, many companies use similar marketing campaigns for the holidays every year. When I think of a holiday marketing success story, I think about Starbucks and the beloved holiday cup line…

One of the simplest marketing techniques to draw in business for your brand is blogging. This is a tried and true method that has worked since the explosive start of the Internet. You may feel like blogging might not be relevant for your brand, but here at CyberSpyder, we can tell you that blogging works…

Now that fall is just around the corner (and hopefully the temperatures start to drop too), it is time to get festive with your marketing ideas. People love it when businesses play upon seasons and holidays. I mean who would not though? I always think it is quite fun and nice to see! There are…

Finding your niche is one of the most important things to do to create a successful business. Whether you’re an artist, designer, restaurant owner, and anything else in between, you need a niche to set yourself apart. Let’s say you make t-shirts. Well, a lot of people make t-shirts, so what makes you different? Maybe…

You’ve read all the marketing suggestions about establishing yourself as an expert in your field, but how do you do it? For most of us, we’re hesitate to call ourselves an “expert” because we think others may perceive us as arrogant. However, the truth is, if you’re good at what you do, you are an…

It’s hard to believe that we are entering the last few weeks of 2022. For consumers the end of the year means thousands and thousands of advertisements aimed at holiday spending. The inundation of holiday ads means that you only have a few seconds to stand out and grab your target audience’s attention. Leon Termote,…

Do you know how many of your sales or leads are being driven by your website? Figuring out the analytical side of your digital marketing may seem overwhelming and difficult, but it isn’t as hard as you might think. Google Analytics is a free tool that can help you run and grow your business. This…