Our Blog
CONTENT MARKETING: YOU CAN’T DEVELOP A SUCCESSFUL MARKETING PLAN WITHOUT IT
Content marketing – Noun – “A type of marketing that involves the creation and sharing of online marketing (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” ~ Source: Oxford Languages You’ve probably heard this term used…
Making Social Media A Top Lead Generator
Social media can be a great resource for attracting new customers and generating leads. It has the potential to be one of the best platforms to gain new customers. However, it can leave you frustrated and wondering if your hard work is really paying off.
Email Is Not Dead
Many people believe emails are an antiquated form of communication. I suppose when compared to instantaneous communication via texting, social media, and messaging apps one could make that argument. However, emailing is not dead, particularly if you are conducting business.
The Cookies Crumble
This month’s blog marks the end of a six-part series focusing on specific marketing trends throughout 2022 and beyond.
Thinking Outside The Box With The Third Marketing Trend of 2022
February brings us the third marketing trend of 2022. This third trend may seem a bit unconventional for a marketing company — when marketing companies take ownership in products or services they help sell. A vested interest gives additional motivation to sell that product or service.
Content Alignment via Blogs
Continuing with the six-part series covering 2022 marketing trends, this month is all about content alignment. Content alignment means offering credible, authoritative content via your website and social media platforms. Meaningful content will do a few things for your business such as improving your website’s search rankings and establishing you as an expert in your field. One of the best and most effective ways to do this is by adding a regular blog to your marketing plan. Many people have the misconception that blogs take too much time and money without considering how much this small effort is worth as it increases leads and customer engagement.